MiniMax Video

MiniMax Video is an AI-powered video generation platform developed by MiniMax, with its video-generation products delivered primarily through Hailuo AI and the MiniMax Open Platform. It enables users to create videos from text prompts, images, videos, and other multimodal inputs, making it suitable for creators, marketers, filmmakers, developers, educators, and businesses that need to produce visual content with generative AI.

MiniMax entered the video-generation market with its early Video-01 model and has continued to develop the technology through the Hailuo video model family. The platform has progressed through models including Hailuo 01, Hailuo 02, Hailuo 2.3, and the newer MiniMax H3. Each generation has expanded the platform’s ability to handle motion, physical interactions, visual styles, instruction following, and more complex multimodal creative workflows.

One of MiniMax Video’s major capabilities is text-to-video generation. Users can describe a scene, character, environment, action, camera movement, or visual style in natural language and generate a video based on the prompt. This makes the technology useful for creating short-form social content, advertisements, concept videos, product demonstrations, storyboards, visual experiments, and other creative material.

The platform also supports image-to-video generation, allowing users to provide a still image and animate it into a video. This can be useful when a creator already has a character, product image, illustration, photograph, or other visual asset and wants to add movement without creating the entire scene from scratch.

MiniMax’s newer Hailuo models place particular emphasis on realistic movement and physical interactions. Hailuo 2.3 was designed to improve complex character motion, facial micro-expressions, stylization, and response to motion instructions. The model supports a variety of visual styles, including anime, illustration, ink-wash aesthetics, and game-oriented visuals.

MiniMax H3 represents a broader development of the company’s multimodal video technology. H3 can understand text, images, video, and audio together as contextual inputs and generate video with native stereo sound. It supports outputs up to 15 seconds at 2K resolution. This allows creators to describe relationships between multiple forms of reference material rather than treating video generation as a simple text-to-video process.

For example, H3 can combine information from an image, an existing video, and audio when generating a new video. This multimodal approach can be useful for workflows involving character references, motion references, sound, visual styles, and commercial creative assets.

MiniMax Video is also designed for commercial content creation. MiniMax highlights advertising, e-commerce, branding, product design, UI/UX, gaming, and other commercial applications for H3. The platform’s Hailuo Media Agent extends this concept by combining multiple creative steps into an AI-assisted workflow. Users can provide an idea and allow the system to coordinate tasks such as visual generation and other production stages.

The Media Agent evolved from Hailuo Video Agent, which MiniMax introduced as a one-click video creation workflow. The system was designed to reduce the amount of manual work involved in moving from an idea to a completed short video. Users can provide text or images, while the agent handles multiple stages of the creation process.

MiniMax Video is also available to developers through the MiniMax Open Platform API. The API allows developers to integrate video generation into their own applications and workflows. MiniMax originally introduced its Video-01 API with text-to-video and image-to-video generation, and the platform has since expanded its API offering to newer video models.

The current API supports MiniMax H3 video generation with billing based on output duration. H3 is currently priced at $0.08 per second for 768P output and $0.13 per second for 2K output. The API also supports input materials such as images, video, and audio, with separate billing rules for certain input types.

MiniMax also provides resource packages and subscription options alongside pay-as-you-go API access. This gives developers different ways to manage recurring video-generation workloads. The platform’s paid-services terms distinguish standard pay-as-you-go API keys from subscription-based Token Plan keys.

Another advantage of MiniMax Video is its connection to the wider MiniMax multimodal ecosystem. MiniMax develops models for text, video, speech, image, and music, allowing its platform to support workflows that require several media types. Video generation can therefore be combined with speech and other multimodal capabilities rather than operating as an isolated video tool.

MiniMax has also built integrations with external creative platforms. For example, Hailuo 2.3 was made available inside VEED’s AI Playground, allowing users to generate video with MiniMax models and then continue editing within VEED’s browser-based video environment.

The company behind the platform, MiniMax, was founded in early 2022 and develops proprietary foundation models across multiple modalities. Its products include Hailuo AI, MiniMax Agent, MiniMax Audio, Talkie, and the Open Platform for developers and enterprises.

MiniMax Video is therefore more than a single text-to-video generator. It represents the video-generation component of a larger multimodal AI ecosystem, combining text-to-video, image-to-video, multimodal generation, video editing and regeneration, AI-assisted production workflows, sound generation, and API access.

Pricing

MiniMax Video uses a combination of usage-based API pricing, credits/resource packages, and subscription plans.

For the current MiniMax H3 API:

• 768P video: $0.08 per second
• 2K video: $0.13 per second
• Video regeneration from 768P to 2K: $0.05 per second
• Audio input: Free for H3
• Image input: First 5 images free; additional images are charged
• Video input: Charged according to input duration and output resolution

MiniMax also offers credit packages and monthly/annual Token Plans. Current Token Plans include Plus, Max, and Ultra, with Hailuo 2.3 video-generation quotas included in the Max and Ultra tiers.

Pricing Note

Pricing differs between the consumer Hailuo experience, Token Plans, resource packages, and the MiniMax Open Platform API. API video generation is billed according to the model, output resolution, duration, and applicable input materials. MiniMax can change pricing, quotas, and package terms, so the current purchase page should be checked before buying.

Review

MiniMax Video provides a broad collection of AI video-generation capabilities rather than relying on a single generation method. Text-to-video and image-to-video cover common creative workflows, while newer multimodal models such as H3 extend generation to combinations of text, images, video, and audio.

The Hailuo 2.3 generation focuses strongly on movement, physics, facial performance, and visual styling. This makes it useful for scenes where character movement and dynamic actions are important. MiniMax has also emphasized advertising, e-commerce, branding, and other commercial applications.

MiniMax H3 expands the platform further by combining video generation with native stereo sound and multimodal context. Its support for up to 2K output and its ability to use different forms of reference material make it suitable for more controlled production workflows.

The platform’s API is another significant feature for developers. Rather than restricting video generation to a consumer website, MiniMax provides programmatic access through its Open Platform. This allows organizations to incorporate generation into applications, automated workflows, creative systems, and production pipelines.

The main consideration is the complexity of the pricing structure. Costs can differ depending on the model, resolution, duration, input materials, and whether the user is working through the consumer product, subscription plan, or API. High-volume users therefore need to monitor usage carefully.

MiniMax Video is particularly relevant for short-form content, advertising, e-commerce, visual storytelling, product demonstrations, animation, and developer applications that require programmatic video generation.