Synthesys Video

Synthesys Video is an AI-powered video creation platform that helps creators, marketers, agencies, educators, and businesses produce professional video content from text, images, scripts, product information, documents, or website URLs. The platform combines AI video generation, AI avatars, voice generation, video dubbing, product videos, advertising workflows, and automated video production in a single environment. Synthesys describes its current product as an AI Video Agent that can plan, script, storyboard, cast, voice, edit, and render a video from a user’s brief.

Synthesys was founded in London in 2020 by Nick Koukoulakis. The company initially focused on AI voice generation before expanding into talking avatars, voice cloning, AI video generation, and multi-model video production. According to Synthesys, its platform has generated more than one million videos and has more than 50,000 active creators and businesses worldwide.

The current Synthesys Video Agent is designed to simplify the complete video-production process. Instead of requiring users to manually assemble every part of a project, the agent can take a description of the desired video, create a script, develop a storyboard, select a presenter, generate the voice, arrange scenes, and prepare the final video. Users can review and modify the plan before approving the render. Synthesys says the Video Agent can create videos ranging from short 10-second pieces to videos as long as 30 minutes.

One of Synthesys’s main capabilities is AI avatar video generation. The platform provides access to more than 1,000 AI avatars and allows users to create or customize digital presenters. These avatars can be used for marketing videos, training materials, product demonstrations, sales presentations, internal communications, and social content. Users can also create a custom digital twin using their own appearance and voice.

Synthesys also provides a large AI voice library. Its current website states that it offers more than 400 voices across more than 140 languages. Users can select voices and adjust characteristics such as emotion, pitch, and speed. Voice cloning allows creators to reproduce their own voice for AI-generated presentations and other video content.

Multilingual video is another major capability. Synthesys supports video dubbing and lip synchronization across more than 140 languages. This allows businesses to create localized versions of a video without recording each language manually. The platform says its dubbing workflow maintains the character of the original voice while synchronizing the translated speech with the presenter’s mouth movements.

Synthesys is also heavily focused on advertising and marketing. Its AI Video Generator can create UGC-style advertisements, product advertisements, cinematic commercials, Facebook and YouTube ads, TikTok content, Instagram Reels, and other platform-specific videos. The platform can begin with a text prompt, product image, script, or URL and generate a video based on the supplied information.

The URL-to-video functionality is particularly useful for product and marketing workflows. Users can provide a product or landing-page URL, and Synthesys can use the information from the page to build an advertising video. This can help businesses transform product descriptions, images, pricing information, and other page content into promotional video material.

Product video generation is another important part of Synthesys. Users can provide product images or descriptions and create product demonstrations, showcase videos, ecommerce advertisements, and other promotional assets. Synthesys also supports multilingual product videos, allowing businesses to adapt product content for international markets.

The platform uses a multi-model AI architecture. Rather than relying on a single video-generation model, Synthesys says its system can orchestrate several frontier models, including Sora 2, Google Veo 3.1, Wan 2.5, Kling 3, Seedream, and other models. The system is designed to select different models for different parts of the production process.

Synthesys supports several video formats and output dimensions. Current documentation lists 9:16 vertical video for platforms such as TikTok and Instagram Reels, 16:9 landscape video for YouTube and websites, and 1:1 square video for social feeds. The platform also supports 4:5 output. Depending on the video model and workflow, output resolution can range from 720p to 4K.

Another useful capability is the platform’s commercial licensing. Synthesys states that every plan includes full commercial rights, allowing generated videos to be used for paid advertisements, client work, product pages, training, social media, YouTube monetization, and other commercial applications.

Synthesys also includes AI-generated music and voiceover capabilities. The pricing page states that scripts, voiceover, music, and agent conversations do not consume credits. The platform includes a royalty-free music and sound-effects library as part of its Studio tools.

For organizations producing large amounts of advertising or social content, Synthesys provides higher-volume plans. Agency and Max plans add features such as a winning video ads library, competitor tracking, publishing and scheduling to TikTok, Instagram, and Facebook, and dedicated account management at the highest level.

The platform is therefore broader than a traditional AI avatar generator. It combines AI presenters, generative video, voice synthesis, voice cloning, dubbing, advertising production, product-video creation, automated storyboarding, multilingual localization, and social publishing. Its current positioning makes it particularly relevant to businesses and agencies that need to create large quantities of marketing and informational video content.

Pricing

Synthesys currently offers four main subscription plans: Starter, Pro, Agency, and Max. All plans include the Video Agent, Studio tools, the available video formats, and full commercial rights.

Starter costs $29 per month when billed monthly or $20 per month with annual billing, which is $240 billed yearly. It includes 3,500 credits per month and is intended for creators and solo founders.

Pro costs $59 per month monthly or $41 per month with annual billing, which is $492 billed yearly. It includes 8,000 credits per month and adds Brand Kit functionality.

Agency costs $119 per month monthly or $83 per month with annual billing, which is $996 billed yearly. It provides 17,000 monthly credits and adds the winning video ads library, competitor tracking, publishing, scheduling, and other higher-volume capabilities.

Max starts at $199 per month monthly or $139 per month with annual billing, with 30,000 credits as the displayed starting level. Users can increase the allocation to 60,000, 120,000, 250,000 or more credits. The Max plan is designed for high-volume production and includes a dedicated account manager.

Synthesys also sells additional credit packs. Current options include 1,000 credits for $10, 2,750 credits for $25, and 6,000 credits for $50. Pack credits do not expire and are used after the plan’s included credits.

Review

Synthesys Video provides a broad AI video-production workflow that goes beyond simple text-to-video generation. Its current Video Agent can take a creative brief and turn it into a planned video, including script, storyboard, presenter, voice, scenes, and final rendering. This approach can reduce the amount of manual preparation required before a video is produced.

The combination of AI avatars and generative video is one of Synthesys’s strongest features. Users can create presenter-led videos for training and marketing while also generating supporting visual scenes, product footage, and advertisements. The large avatar and voice libraries give creators considerable choice when developing different types of content.

Its multilingual capabilities are also significant. More than 140 languages and 400+ voices allow organizations to create localized video campaigns without separately recording every language. Lip synchronization further helps adapt presenter-led videos for different audiences.

Synthesys is particularly oriented toward commercial video production. Its UGC ads, product videos, commercials, training videos, social videos, and URL-to-video workflows make it useful for marketing teams and agencies that need to produce multiple variations of content. The Agency and Max plans also provide advertising research, publishing, and scheduling features.

The main limitation is its credit-based pricing system. The amount of video a user can produce depends on the selected format and generation type. For example, the official pricing page estimates that a 15-second UGC advertisement consumes around 522 credits, while a 15-second faceless story uses around 30 credits. More complex formats can therefore consume credits considerably faster.

Another consideration is that some marketing-oriented features are restricted to higher plans. Brand Kit begins with Pro, while the winning-ad library, competitor tracking, social publishing, and scheduling begin with Agency. High-volume users may therefore need a more expensive plan to access the complete production workflow.

Synthesys is most suitable for businesses, agencies, marketers, educators, and creators who want to produce AI-assisted video at scale. Its combination of avatars, generative models, voices, dubbing, product videos, advertisements, and automated production makes it a comprehensive platform for commercial and informational video creation.