Air AI

Air is an AI-powered creative operations platform developed by Air Labs, Inc. It helps marketing teams, creative departments, agencies, and businesses organise, manage, review, approve, and distribute digital content from one central workspace. The platform combines digital asset management (DAM), creative collaboration, AI-powered search, content approval workflows, and generative AI tools to help teams manage the entire creative process.

Rather than functioning as a simple cloud storage service, Air is designed to help teams work with their creative assets throughout their lifecycle. Users can collect images, videos, documents, and other files, organise them into libraries, collaborate with colleagues, review different versions, and share approved content with internal and external stakeholders. Its AI capabilities help users find, understand, edit, and adapt assets without constantly moving between different applications.

One of Air’s main capabilities is its visual asset library. Teams can store and organise creative files in a structured workspace, using libraries and boards to arrange content by brand, campaign, project, or department. The platform supports visual browsing and search, allowing users to find files based on their contents and other identifying information rather than relying only on filenames. AI-powered tagging, metadata, and search features help make large collections easier to manage.

Air also supports collaboration and approval workflows. Team members can leave comments, annotate assets, review creative work, and communicate feedback within the platform. Video reviewers can add timestamp-based comments to identify specific moments that need attention. Share links allow users to present work to clients, partners, and other external collaborators without requiring everyone to become a full workspace member. Access controls and sharing permissions help teams manage who can view, comment on, or work with particular assets.

Another important feature is Air’s version management. Creative teams often produce multiple versions of the same design, image, or video during a project. Air helps keep these versions organised so users can identify the latest approved content and avoid confusion caused by duplicate files or inconsistent naming. This is particularly useful for marketing departments and agencies that handle frequent revisions and work with several stakeholders.

Air includes Canvas, an AI-powered creative workspace for generating and editing visual content. Users can work with AI models to create images, edit existing assets, generate variations, and adapt approved designs for different formats and channels. The platform provides access to more than 50 AI models, giving creative teams different options for image editing, generation, and video creation. Its tools can help resize and reformat designs, produce creative variations, and make adjustments without starting every project from scratch.

The platform also provides agentic chat and conversational capabilities. Users can interact with Air to request creative and organisational tasks using natural-language instructions. Air builds context from the assets, brand guidelines, and information available in a team’s workspace. This allows it to assist with finding content, organising libraries, and carrying out supported creative tasks while taking existing brand information into account.

Air includes video-related tools for managing and preparing media. It can automatically transcribe videos, create captions, organise video content into chapters, and help users identify sections worth clipping. These capabilities can reduce the time spent preparing video assets for marketing campaigns, social media, and other publishing channels. Video trimming and AI-assisted editing also help teams make changes within the creative workflow.

The platform offers performance analytics that connect creative assets with advertising results. By connecting supported advertising accounts, teams can examine how their creative content performs and relate campaign outcomes to the assets used. This helps marketing teams understand which visuals are performing well and make more informed decisions about future campaigns.

Air also provides desktop and mobile tools to make creative assets accessible across devices. Air Flow synchronises the user’s library with their computer, allowing files to be opened and edited in compatible creative applications while keeping changes updated in the workspace. The mobile app supports browsing, uploading, and sharing content from supported mobile devices. Content collection forms also allow external contributors, such as photographers and clients, to submit files without needing a full Air account.

Integrations are another part of Air’s workflow. The platform connects with creative applications such as Canva, Figma, and Adobe Premiere Pro, as well as cloud storage services and automation platforms. Integrations with WordPress, Shopify, and Sanity help teams use their Air assets in content management and ecommerce workflows. Its public API, MCP server, Zapier, n8n, and Make connections provide additional ways to automate tasks and connect Air with other business applications.

Air is suitable for marketing teams, creative agencies, ecommerce businesses, media organisations, and companies that manage large collections of digital content. It can help these organisations reduce the time spent searching for files, collecting feedback, managing approvals, and preparing content for different channels. Its combination of asset management, collaboration, analytics, and AI-powered creative tools makes it useful for teams that want to manage creative operations in one environment.

Security and access management are also important parts of the platform. Air provides permission controls, protected sharing options, and enterprise administration features. Its published information identifies SOC 2 Type II certification and data encryption in transit and at rest. Enterprise customers can access additional features such as SAML-based single sign-on, custom roles, access-controlled libraries, and dedicated support.

Air is particularly valuable for organisations that need a central workspace for managing creative assets and coordinating production. Its AI tools extend the platform beyond traditional file storage by helping teams generate, edit, search, and reuse content. However, its extensive creative and collaboration features may be more than an individual user or small team needs, especially when a simpler storage or design application would be sufficient.

Pricing

Air uses a freemium subscription model with Free, Starter, Business, and Enterprise plans. Its pricing and monthly AI credit allocations include:

• Free: $0, with 10 GB storage and a monthly AI credit allowance.

• Starter: $25 per month or $250 per year, with 200 GB storage.

• Business: $900 per month when billed annually, with 2 TB storage and 2,000 monthly AI credits.

• Enterprise: Custom pricing, with 5+ TB storage and 4,000+ monthly AI credits.

The Free plan supports getting started without a credit card. Paid plans offer additional storage, collaboration features, and higher AI usage allowances. Additional credit packs and storage can be purchased on eligible plans. Pricing and credit allocations may vary with plan updates, so customers should confirm the current offer before subscribing.

Review

Air is a useful creative operations platform for teams that need more than basic cloud storage. Its combination of asset organisation, visual search, collaboration, approval workflows, and AI-powered editing makes it suitable for businesses managing large volumes of creative content.

One of its strongest advantages is its centralised approach to creative work. Instead of keeping files, feedback, approvals, and versions in separate applications, teams can manage much of the process within one workspace. Its visual search and AI tagging capabilities can also make it easier to find assets in large libraries.

Canvas adds another layer of value by allowing users to generate and adapt creative content with AI models. The ability to resize designs, produce variations, and work with images and videos can help marketing teams prepare content for different channels more efficiently. Integrations with design applications, cloud storage services, and automation tools also make Air easier to incorporate into existing workflows.

However, the pricing gap between Starter and Business is substantial, which may make the platform expensive for smaller teams that need advanced features. AI credits are limited by plan and do not roll over each month. Some advanced capabilities, including custom integrations and enterprise administration, are reserved for higher-tier plans.

Air is best suited to creative agencies, marketing departments, and businesses that regularly produce, review, approve, and distribute digital assets. It offers a broad set of tools for managing creative operations, although individuals and smaller teams with basic file-storage needs may prefer a simpler alternative.