AiSDR

AiSDR is an AI-powered sales development and outbound automation platform designed to help businesses find potential customers, create personalised sales campaigns, manage conversations and generate qualified sales meetings. Its AI agent, Ami, acts as an AI go-to-market (GTM) strategist and outbound sales assistant, helping teams plan and execute prospecting campaigns without having to manage every step manually.

The platform brings several sales activities into one workspace, including lead generation, contact research, data enrichment, campaign planning, email outreach, LinkedIn engagement, reply management and CRM synchronisation. Its main goal is to reduce the time sales teams spend researching prospects and preparing messages while helping them reach people who are more likely to be interested in their products or services.

Ami is central to the AiSDR experience. Rather than requiring users to build every campaign from scratch, the agent can analyse a company’s website, understand its products and services, identify its ideal customer profile (ICP), and recommend suitable audiences and messaging approaches. Users can communicate with Ami in natural language to describe their target market, ask for campaign ideas, review performance and request changes to their outreach strategy.

For prospect discovery, AiSDR provides access to a large contact database. The company advertises more than 300 million global leads and supports searches using company characteristics, job roles, industries and other qualification criteria. Users can describe the type of prospects they want to reach, and the platform can build lists based on those requirements. It also uses information from multiple data providers to enrich contact records and improve the information available for personalisation.

AiSDR also supports signal-based prospecting. Instead of relying only on static contact lists, it can identify potential buying signals such as job changes, new hires, company funding announcements, LinkedIn engagement and other business developments. These signals help sales teams identify relevant reasons to contact a prospect and time their outreach around events that may indicate a business need.

Once a target audience has been identified, Ami can help create multi-step campaigns across email and LinkedIn. The platform supports email messages, LinkedIn connection requests, direct messages, InMail and voice notes. It can research individual prospects and use publicly available information, company details, CRM properties and LinkedIn activity to make messages more relevant to each recipient.

Personalisation is a major part of AiSDR’s approach. Instead of simply inserting a contact’s name and company into a standard template, the platform can research relevant information about each prospect and use it to develop more contextual messages. It can also create follow-ups based on previous interactions and adjust messaging according to the prospect’s responses and behaviour.

Ami can help manage campaign execution and optimisation as well. It can monitor campaign activity, classify replies, identify positive responses and help determine which prospects require further attention. The platform’s AI reply-handling capabilities can respond to conversations, address questions and objections, or operate in a co-pilot mode where a human team member remains involved. AiSDR states that replies can be handled within approximately five to ten minutes, depending on the selected workflow.

The platform also provides a unified inbox for managing email and LinkedIn conversations. This gives sales representatives a central place to follow prospect interactions instead of checking several separate applications. By keeping conversations and campaign activity together, AiSDR helps teams maintain context when following up with potential customers.

Email deliverability is another important part of the platform. AiSDR provides email infrastructure support, including mailbox setup, warm-up, email validation, bounce protection and domain-health monitoring. These features are intended to help businesses maintain a healthy sender reputation and reduce the likelihood of messages failing to reach recipients’ inboxes. The company also advertises automated inbox rotation and sending-volume management.

For businesses that want to coordinate email and phone activity, AiSDR offers an Aircall integration. The platform can create call tasks and provide personalised scripts based on previous prospect interactions. It can also use call transcripts to help prepare follow-up messages. This supports a combined workflow in which AI manages research and written outreach while human sales representatives handle live phone conversations.

CRM integration allows AiSDR to work alongside existing sales systems. Its native two-way HubSpot integration supports contact synchronisation, campaign enrolment, activity logging, personalisation using CRM properties and lead qualification. Salesforce integration is also available through team plans. These connections help businesses maintain their existing customer records while using AiSDR to manage outbound prospecting and engagement.

AiSDR is designed for both smaller businesses testing AI-assisted sales and larger teams managing substantial outbound campaigns. Its pay-as-you-go option allows users to start without committing to a traditional subscription, while team plans offer volume-based pricing and additional support. Larger customers can also access services such as dedicated GTM engineering assistance, training, procurement support and managed campaign execution.

Overall, AiSDR positions itself as an end-to-end outbound sales platform rather than simply an email sequencing application. By combining AI-led strategy, prospect research, contact enrichment, multichannel outreach, deliverability tools and conversation management, it aims to help businesses reduce the manual work involved in generating sales opportunities.

Pricing

AiSDR offers a pay-as-you-go option and custom-priced team plans. Its current public pricing is based on the number of people contacted rather than a fixed monthly subscription for every customer.

Pay as you go

• Price: $1.50 per person contacted.

• Billing: Charged daily according to the number of people contacted.

• Minimum campaign spend: Campaigns can start from $3.

• Daily outreach options: 5 people ($7.50), 10 people ($15) or 20 people ($30).

• Contract: No monthly subscription or long-term contract required.

• Cancellation: Users can pause or stop campaigns at any time.

The pay-as-you-go option includes Ami, prospect research, contact lists, data enrichment, AI-generated messaging, email and LinkedIn campaigns, deliverability features, unified inbox functionality and two-way HubSpot synchronisation. Research, list building and writing are included in the per-contact price rather than charged separately.

Team plans

• Price: Custom, based on monthly contact volume.

• Target users: Teams contacting 1,000 or more people per month.

• Discount: AiSDR advertises up to 40% lower pricing per contact as volume increases.

• Billing: Billed monthly under quarterly or annual agreements.

• Annual billing: Advertised as 20% cheaper than quarterly billing.

• Support: Includes team training, support and a dedicated GTM engineer.

Team plans include the pay-as-you-go capabilities, with additional features such as Salesforce integration, LinkedIn activity signals, website visitor tracking, compliance and security reviews, procurement support, AI video and AI voice notes.

Optional services and add-ons

• Warmed-up mailbox: $33 per mailbox setup.

• Extra AI-researched contacts: Priced inside the application.

• Per-campaign managed service: $149 per campaign.

• Fully managed service: $2,500 per month.

The per-campaign managed service provides assistance from a GTM engineer who builds, launches and improves a campaign, with the customer reviewing and approving it before messages are sent. The fully managed service covers targeting, messaging, reply handling and reporting.

AiSDR allows users to register and prepare campaigns without a credit card. Payment is required when they are ready to launch. Team pricing is provided through the sales team, so businesses should request a quotation based on their expected contact volume and support requirements.

Review

AiSDR is a strong option for businesses that want to make outbound sales more organised and less dependent on manual prospecting. Its biggest advantage is that it combines several activities that are often handled by separate applications: finding prospects, researching them, preparing personalised messages, managing email and LinkedIn sequences, monitoring replies and keeping CRM records updated.

A particularly useful feature is Ami, the AI GTM agent. It helps users move beyond simply sending messages to large contact lists. By analysing a company’s website, understanding its target audience and considering previous campaign results, Ami can recommend who to contact, why the timing may be appropriate and what message angle to use. This can be valuable for founders and small sales teams that do not have a dedicated sales strategist.

The prospecting system is another strength. AiSDR supports searches based on ideal customer profiles and real-time business signals, including job changes, hiring activity, funding announcements and LinkedIn engagement. This gives teams more ways to identify relevant prospects than relying only on job titles or static databases. Its contact enrichment capabilities also help provide additional information for targeted outreach.

AiSDR’s multichannel approach makes it useful for teams that communicate with prospects through more than email. Users can build sequences that combine email messages, LinkedIn connection requests, direct messages, InMail and voice notes. This makes it possible to coordinate outreach across different channels while keeping campaign activity in one place. The availability of AI-generated personalisation can also reduce the time spent researching each contact and writing individual messages.

Another positive aspect is its approach to email deliverability. Mailbox setup, warm-up, bounce checks and domain monitoring are important for businesses that depend on outbound email. Having these capabilities included in the platform can reduce the need to purchase and manage separate deliverability tools. However, businesses should still follow responsible sending practices and applicable email and privacy requirements.

The unified inbox and AI reply-handling features are also useful. Sales teams can review email and LinkedIn conversations centrally, while Ami can classify replies and help respond to prospects. The option to use co-pilot mode gives businesses a way to retain human oversight over conversations that require judgement or a more personal response. This is particularly important when handling objections, discussing commercial terms or communicating with high-value prospects.

CRM integration adds practical value. The two-way HubSpot connection can synchronise records, use CRM properties for personalisation and log campaign activity. Salesforce integration is also available on team plans. The Aircall connection helps coordinate human-led phone calls with other outreach steps, while Calendly and HubSpot Calendar support meeting scheduling. These integrations make AiSDR easier to introduce into an existing sales process.

Its pricing model is another point in its favour. The pay-as-you-go option charges $1.50 per person contacted or prospected, depending on the wording used on the pricing materials. This allows smaller businesses to experiment without immediately committing to a large monthly subscription. Users can prepare a campaign before paying to launch it, and they can pause or stop outreach when necessary. Team plans offer volume-based pricing and additional support for organisations with higher contact requirements.

However, the pay-as-you-go model may become expensive for businesses contacting large numbers of prospects regularly. A team contacting thousands of people may find a negotiated team plan more suitable, but that requires a sales conversation and a custom quotation. The pricing structure also means businesses need to monitor their contact volume and calculate expected campaign spending rather than relying on a single flat monthly fee.

Some additional services carry separate charges. A warmed-up mailbox costs $33 per setup, a managed campaign costs $149, and fully managed outbound service is listed at $2,500 per month. These options can be useful, but they increase the total cost for businesses that need more than the standard platform capabilities.

AiSDR also requires users to review its targeting and messaging carefully. AI research can help identify relevant prospects, but the accuracy of contact information and the quality of generated messages can vary. Poor targeting or generic messaging can still lead to low response rates. Businesses should establish clear audience criteria, review campaign content and monitor performance instead of assuming that automation will automatically produce qualified meetings.

Another limitation is that AiSDR is an outbound sales platform, not a complete CRM. It connects with systems such as HubSpot and Salesforce, but businesses still need to maintain their customer records and broader sales processes. Its Aircall integration supports human-led calling workflows; users seeking a fully autonomous AI voice representative should evaluate that requirement separately.

AiSDR is best suited to B2B companies, startups, sales teams and revenue operations professionals that need consistent prospecting and outreach. It is especially useful for organisations that want AI assistance with campaign strategy as well as execution. Smaller businesses can begin with pay-as-you-go pricing, while larger teams can explore volume-based plans and dedicated support.

Overall, AiSDR offers a broad set of tools for building and managing outbound campaigns. Ami’s campaign planning, signal-based prospecting, multichannel sequences, deliverability features and CRM connections make it more comprehensive than a basic email sequencer. Its main drawbacks are the potential cost at higher volumes, the need to monitor AI-generated activity and the fact that team pricing is not fully transparent. For businesses with a clear B2B target market and a regular need to generate sales meetings, it is a platform worth evaluating.