InVideo AI

InVideo AI is an AI-powered video creation platform from InVideo that helps users turn text prompts, scripts, ideas, links, and other inputs into complete video projects. The platform has evolved from a traditional online video-creation service into an agentic AI video workspace, where AI agents can help with scripting, storyboarding, generating media, editing, and refining videos. InVideo says its current system can route work across more than 200 AI models for video, image, and audio generation.

Users can describe what they want in natural language and allow InVideo’s AI agents to build a video from the initial concept through the final edit. The platform supports workflows for marketing videos, advertisements, social-media content, explainers, storytelling, UGC-style advertisements, educational material, and longer-form productions. Users can also provide a script, blog or webpage link, YouTube link, or detailed prompt as a starting point.

One of InVideo AI’s major strengths is its combination of generation and editing. Instead of producing a video and requiring the user to move to another editor, its AI-assisted workflow allows users to modify scripts, visuals, voiceovers, subtitles, music, and other elements through instructions. The newer InVideo Editor also provides a browser-based multitrack timeline, professional audio and color controls, collaborative editing, and an AI assistant that can perform editing tasks from natural-language instructions.

The platform also provides access to a large collection of AI models and media-generation capabilities. Current model access includes video, image, and audio models from multiple providers, while the platform can automatically route a request to an appropriate model or allow users to select models directly. This gives creators a single workspace for experimenting with different generative technologies instead of managing separate tools for every type of media generation.

InVideo also supports AI avatars, voice generation, voice cloning, image generation, image-to-video creation, video translation, subtitles, stock footage, music, and other production assets. Its current platform includes licensed stock content from providers such as iStock, Shutterstock, and Storyblocks, alongside generative media.

The company originally launched InVideo in 2019, while the AI-focused InVideo AI product was launched in February 2023. Product Hunt records the launch of “Invideo AI – Idea to Video” on February 7, 2023, making 2023 the relevant launch year for InVideo AI as a product.

Pricing

InVideo currently uses a subscription-and-credit system. A free plan is available, allowing users to explore the platform with limited credits. The free allowance resets weekly, while paid subscription credits reset on the monthly renewal date and do not roll over.

Current paid plans displayed on InVideo’s pricing page include:

• Starter: $20 per seat/month when billed annually, with 400 credits per month.
• Plus: $50 per seat/month when billed annually, with 2,000 credits per month.
• Max: $100 per seat/month when billed annually, with 5,000 credits per month.
• Enterprise: Custom pricing for larger organizations and specialized requirements.

The current plans also differ in model access, storage, premium stock footage, collaboration capacity, and access to higher-end generative models. Plus and Max provide broader access to advanced models than Starter.

Credits are used for AI-generated media, video creation, AI agents, and generative models. The number of credits consumed depends on the model, resolution, duration, and type of generation. Unused subscription credits do not carry into the next billing period.

Prices displayed on the website are in USD. Users paying from other countries may have their card charged in local currency according to their bank or payment provider’s exchange rate.

Review

InVideo AI is a broad video-production platform rather than a simple text-to-video generator. Its combination of AI agents, generative models, stock media, AI avatars, voice tools, and timeline editing makes it suitable for users who want to manage much of the video-production process in one browser-based workspace.

Its biggest advantage is flexibility. Users can begin with a simple idea and let the AI handle scripting, storyboarding, media generation, and editing, while more experienced creators can take control through the timeline editor. Access to more than 200 AI models also gives users considerable choice over the type and quality of generated media.

The main limitation is the credit-based usage system. Different AI models and generation settings consume different amounts of credits, and higher-quality models can use credits quickly. This means users producing many variations or using expensive generative models need to monitor their usage carefully. Subscription credits also do not roll over.

InVideo AI is particularly relevant for marketers, social-media creators, agencies, educators, businesses, and video teams that need to produce content repeatedly. It is less suited to users looking for a completely manual editing environment without AI-generation costs, although the manual timeline editor itself is available without using AI credits.