Klap

Klap is an AI-powered video repurposing and editing platform designed to turn long-form videos into short, social-media-ready content. Instead of requiring users to manually watch an entire recording, identify interesting sections, crop the footage, add captions, and prepare different versions for social platforms, Klap automates much of this workflow. Its main purpose is to help creators, marketers, agencies, podcasters, educators, media teams, and businesses transform existing video content into short-form videos for platforms such as TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.

Klap was launched in 2023 by Theo Champion and Victor Timsit under ZIGG SAS. The product emerged during a period when the founders were experimenting with AI-powered applications, eventually developing Klap as an AI video editing product focused on short-form content. Klap’s website currently identifies ZIGG SAS as the company operating the service.

The platform starts with an existing video rather than requiring users to create a complete video from a text prompt. Users can upload a video or provide a supported video link, after which Klap analyzes the content and identifies topics or moments that can work as short-form clips. This makes the service particularly useful for people who already produce long-form material such as podcasts, interviews, webinars, educational recordings, product reviews, livestreams, and YouTube videos. Klap itself notes that videos containing speech tend to work particularly well because its system relies significantly on speech detection.

One of Klap’s central features is automated AI clipping. The system identifies potentially engaging portions of a longer recording and creates multiple short videos from the original material. It also provides a Virality Score to help users identify clips that the system considers to have stronger potential for short-form performance. This can reduce the amount of time spent manually searching through long recordings for suitable moments.

Klap also includes AI reframing. Traditional landscape videos often need to be manually cropped before they can be used effectively on vertical platforms. Klap automatically analyzes the scene and attempts to keep the relevant person or subject in view. Its newer AI Reframe 2 feature supports layouts such as split-screen and screencast formats, making the tool more suitable for interviews, podcasts, gaming content, presentations, and other videos with different visual compositions.

Captions are another major part of the platform. Klap can automatically generate and synchronize subtitles, with the official site currently listing support for 52 languages in its product FAQ. It also provides animated caption styles and keyword highlighting, allowing creators to produce short videos that are easier to follow without requiring viewers to listen to the audio.

The platform also provides customization tools for branding. Users can adjust elements such as fonts, colors, logos, caption styles, and framing. This is particularly useful for agencies and businesses that need their videos to maintain a consistent visual identity across multiple pieces of content. Team-focused functionality includes workspaces, client separation, role-based access, activity logs, and brand kits.

Klap extends beyond video creation by providing publishing and scheduling capabilities. Users can connect social channels and publish or schedule content for TikTok, YouTube, Instagram, and LinkedIn. This allows a workflow to move from long-form video, through automated clipping and editing, to social publishing without requiring as many separate tools.

For organizations that want to integrate automated video production into their own applications, Klap provides a REST API. The API can generate short videos from long-form content, create captions, reframe videos, return transcripts with timecodes, and support managed users and embedded editing experiences. The API documentation provides endpoints for tasks, projects, exports, and video-processing workflows.

Klap is therefore primarily a video repurposing and short-form production platform rather than a general-purpose text-to-video generator. Its strongest workflow begins with existing footage and automates the repetitive editing work required to turn that footage into multiple social-ready clips. The combination of AI clipping, reframing, captions, branding, scheduling, analytics, team workspaces, and API access makes it applicable to both individual creators and larger content-production operations.

Pricing

Klap currently offers three main subscription plans on its public pricing page:

• Basic: $14/month when billed yearly, with 100 clips per month.
• Pro: $39/month when billed yearly, with 300 clips per month.
• Pro+: $94/month when billed yearly, with 1,000 clips per month.

The plans include AI clipping, social publishing capabilities, unlimited social accounts, and analytics. Klap also allows users to create one video for free without entering a credit card, providing a way to test the platform before subscribing.

Klap also provides separate API pricing based on usage. Its API documentation describes a usage-based model in which operations are charged according to the processing performed.

Review

Klap is particularly useful for users who already have long-form video content and want to produce a larger quantity of short-form content without manually editing every clip. Its automated topic detection, clipping, reframing, caption generation, and social publishing can substantially simplify the content-repurposing process.

The platform is especially well suited to podcasts, interviews, educational videos, webinars, YouTube channels, marketing content, and other speech-heavy formats. The ability to create several clips from one longer recording can also help creators build a more consistent short-form publishing workflow.

Its branding and team features make Klap relevant to agencies and organizations managing content for multiple brands or clients. The API is another important capability for companies that want to incorporate automated clipping into an existing product or production pipeline.

There are some limitations to consider. Klap is primarily designed around repurposing existing footage, so it is not a replacement for a complete traditional video-production suite. Automated clip selection and reframing can also require human review, particularly when a video contains complex scenes, several speakers, unusual layouts, or moments where context is important.

The subscription structure is also based on clip-generation limits, so high-volume users need to select a plan that accommodates their production requirements. Teams with substantial processing requirements may need the higher-tier plan or API-based workflows.

For creators and businesses whose main requirement is converting long videos into short, captioned, vertically formatted social content, Klap provides a focused workflow that combines several traditionally separate editing tasks in one platform.