Landbot

Landbot is a no-code and low-code conversational AI platform for building AI agents and chatbots across websites, WhatsApp, Facebook Messenger, and API-based channels. It is designed to help businesses create interactive customer experiences without requiring extensive programming knowledge, while still providing developers with tools such as custom code, webhooks, APIs, and integrations for more advanced workflows.

The platform combines traditional visual chatbot flows with newer AI-agent capabilities. This hybrid approach allows businesses to keep important processes structured and predictable while using AI for more open-ended conversations. Users can visually design conversation flows, add conditions and logic, connect external services, collect information, and hand conversations over to human agents when necessary.

Landbot is particularly focused on lead generation, customer engagement, qualification, support, and conversational automation. Businesses can use it to create website chatbots that capture visitor information, qualify prospects, answer questions, route conversations, and connect users with sales or support teams.

A major feature of Landbot is its visual builder. Instead of creating chatbot logic entirely through code, users can construct conversations using a visual interface. The builder supports reusable templates, conditional logic, variables, formulas, lead scoring, dynamic data, and other components for creating structured conversational experiences.

Landbot also provides AI Agents that can handle more flexible conversations. AI can be incorporated into workflows to answer questions, qualify leads, and respond to requests that would be difficult to handle using only fixed conversation paths. The current pricing page lists AI Agents as available on paid plans, with a defined number of AI chats included in each tier.

The platform includes AI Copilot, which assists users while they build their conversational workflows. Users can describe what they want to create and receive contextual assistance for configuring their workflow, helping reduce the amount of manual setup required.

Landbot also provides knowledge-based AI capabilities. Its current platform emphasizes grounding AI responses in a business’s own knowledge rather than relying only on what a language model may already know. This helps businesses create agents that can answer questions using their own information and maintain greater control over responses.

Another important feature is human takeover. Landbot allows businesses to transfer conversations from an automated agent to a human team member. The platform provides a shared inbox and chat-management capabilities, making it possible for support or sales teams to continue conversations when automation is no longer appropriate.

Landbot supports multiple communication channels. Website chatbots can be embedded directly into websites, while Messenger, WhatsApp, and API channels can be used for broader customer engagement. The exact channels available depend on the selected plan.

WhatsApp automation is one of Landbot’s major areas of focus. Businesses can build WhatsApp conversational experiences for customer engagement, lead qualification, support, and other workflows. WhatsApp-specific plans include WhatsApp Business numbers and message allowances, with Meta-related messaging costs potentially applying separately.

Landbot also supports lead qualification and routing. Businesses can ask visitors questions, collect information, apply qualification criteria, score leads, and route conversations according to predefined rules. This makes the platform particularly relevant to sales and marketing teams.

The platform provides integrations and APIs for connecting conversations with other business applications. Its integration ecosystem includes CRM systems, marketing tools, analytics platforms, automation services, spreadsheets, payment services, and custom APIs.

Current integrations include tools such as HubSpot, Salesforce, Pipedrive, Zoho, Airtable, Google Sheets, Mailchimp, Segment, Slack, OpenAI, Gemini, Zapier, and n8n. Landbot also supports webhooks and custom APIs, allowing businesses to connect systems that do not have a dedicated native integration.

Landbot’s OpenAI and Gemini connectivity allows businesses to incorporate external generative-AI models into their conversational experiences. This gives users additional flexibility when designing AI-powered agents rather than limiting them to a single AI provider.

The platform also provides analytics and reporting. Businesses can monitor conversations and analyze metrics related to their chatbot flows. This can help teams understand how users interact with their agents, identify points where visitors leave conversations, and improve conversational workflows over time.

For teams, Landbot provides collaboration features through multiple seats and shared conversation management. Higher plans increase the number of included seats and add capabilities such as live chat support and additional integrations.

Landbot also provides customization options. Businesses can customize conversational experiences and, on eligible plans, remove Landbot branding. Developers can use custom code, CSS/JavaScript, webhooks, and APIs when the visual builder alone is not sufficient.

The platform is designed to be accessible to users without extensive development experience. At the same time, its API and custom-code capabilities mean technical teams can extend chatbot behavior and connect it with existing business infrastructure.

Landbot’s current pricing is based primarily on conversation volume and AI usage rather than simply charging according to the number of seats. Each plan includes a specific number of chats per month, while additional chats are billed separately. AI chats have their own included allowance and additional usage fee.

The current Free plan costs €0/month and includes 100 chats per month, one seat, the visual builder and templates, and access to a WhatsApp test number. It does not include AI chats.

The Starter plan costs €40/month when billed monthly or €32/month when billed annually. It includes 500 chats per month, 100 AI chats, two seats, and basic integrations.

The Professional plan costs €100/month monthly or €80/month with annual billing. It includes 2,500 chats per month, 300 AI chats, three seats, essential integrations, live chat support, and no Landbot branding.

Landbot also offers a WhatsApp-specific Professional option with a WhatsApp Business number and additional WhatsApp messaging capabilities. The current pricing page lists this at €200/month, or €160/month with annual billing.

The Business plan is custom-priced and is intended for organizations requiring custom chat volumes, additional seats, security and support requirements, and service-level agreements. The current pricing page shows Business pricing beginning at €400/month.

Landbot states that annual billing provides a 20% discount. Additional usage is also clearly published: extra chats are charged at €0.05 per chat, while extra AI chats are charged at €0.10 per AI chat.

The company reports 12,000+ teams, more than 1 billion chats, users in 190+ countries, and an average 4.7 rating across more than 680 verified G2 and Capterra reviews on its current pricing page. These figures are company-reported and may change over time.

Landbot is therefore best suited to organizations that want a practical way to build website and WhatsApp AI agents, lead-generation bots, customer-support assistants, qualification flows, and conversational automation without building an entire conversational system from scratch.

Pricing

Landbot uses a freemium subscription and usage-based pricing model. The current plans include Free, Starter, Professional, WhatsApp Professional, and Business. Paid plans include monthly chat allowances, while additional chats and AI chats can incur usage charges. Annual billing provides a 20% discount.

Pricing Model

Paid

Pricing Note

Landbot has a Free plan with 100 chats per month and no AI chats. Paid plans start at €40/month for Starter when billed monthly, while Professional is €100/month. Annual billing reduces the displayed monthly price by 20%. Business pricing is custom and currently starts from €400/month. Additional chat and AI usage is billed separately.

Review

Landbot is a strong choice for businesses that want to build conversational AI without requiring a large development team. Its visual builder makes it relatively straightforward to create structured chatbot experiences, while AI Agents, custom code, APIs, and webhooks provide additional flexibility for more advanced implementations.

Its strongest advantage is the combination of no-code workflow design and business integrations. A marketing or sales team can create a lead-qualification flow visually, while technical users can connect the bot to CRM systems, APIs, automation platforms, and other services.

WhatsApp is another major strength. Businesses can use Landbot to create customer-facing conversational experiences on one of the world’s most widely used messaging platforms, with dedicated WhatsApp plans and features.

The main limitation is the pricing structure. Costs depend on both the subscription tier and conversation volume, while AI chats and WhatsApp messaging can have separate usage considerations. Businesses with high traffic should therefore monitor usage carefully.

Another consideration is that Landbot is primarily designed around business conversations and customer experiences. Organizations looking for a highly technical, developer-first AI-agent framework may find other platforms better suited to deeply customized agent infrastructure.

For businesses focused on lead generation, customer engagement, support automation, and WhatsApp or website conversations, Landbot offers a strong balance between ease of use and extensibility.