Move AI

Move AI is a motion-capture technology company that develops artificial intelligence software for converting recorded human movement into digital 3D motion data. Based in London, United Kingdom, the company focuses on markerless motion capture, allowing studios, animators, game developers and other creative professionals to record performances without requiring actors to wear traditional motion-capture suits or attach physical markers to their bodies. Its technology uses computer vision and machine learning to analyse video footage, identify human movement and reconstruct that movement as animation-ready data.

The platform is designed to make motion capture more accessible while supporting production workflows that require detailed and consistent movement data. Traditional optical motion-capture systems often depend on specialised studios, multiple cameras, calibration equipment and markers attached to performers. Move AI offers an alternative approach in which compatible cameras record a performance and its software processes the footage to estimate the movement of the person being captured. This can reduce some of the equipment and preparation associated with conventional motion capture, although professional studio deployments still require suitable cameras, computing hardware and carefully configured capture environments.

Move AI has developed several products for different motion-capture requirements. These include Move One, which was designed around single-camera capture using an iPhone, and multi-camera solutions for more demanding production environments. Its current product offering also includes Genesis, an enterprise-grade motion-capture system intended for studios seeking high-quality results, local processing and greater control over their capture infrastructure. The products address different audiences, ranging from individual creators experimenting with character animation to professional teams operating dedicated motion-capture facilities.

Move One is designed to simplify the capture process by allowing users to record a person performing an action with a compatible iPhone. The recorded footage is processed to generate digital motion data that can be used in animation and 3D production. This approach is useful for creators who want to capture movement without building a complete motion-capture studio. It can support character animation, movement reference, game development and creative experimentation. The single-camera approach is convenient, although the quality of the resulting motion data can depend on camera placement, lighting, visibility of the performer and the complexity of the movement.

Move AI’s multi-camera technology is intended for projects that need additional visual information to reconstruct movement. By combining footage from multiple camera angles, the system can analyse a performance from different perspectives and produce more detailed motion data. This approach is particularly relevant to professional animation, visual effects and game production, where movement accuracy and consistency are important. Multi-camera capture can also support more complex recording environments than a single-camera workflow, although it requires additional equipment and appropriate camera positioning.

Genesis is Move AI’s enterprise motion-capture platform. It is designed to provide production-quality markerless capture through a dedicated desktop application and an on-premises processing workflow. Unlike a basic smartphone capture setup, Genesis requires a compatible NVIDIA GPU and a camera system built around six to twelve Z CAM cameras and lenses. The system can be configured for different capture volumes, with the company describing supported spaces ranging from smaller four-by-four-metre areas to larger environments of up to twenty by twenty metres. Its design is aimed at studios that need a more permanent and controlled motion-capture installation.

One of Genesis’s important features is local processing. The system uses NVIDIA GPU hardware to process captured footage on the studio’s own infrastructure. This gives production teams more control over their processing environment and can reduce dependence on cloud processing. Local operation may also be useful for studios that need to manage sensitive production footage or maintain predictable processing workflows. The required hardware represents an additional investment, so Genesis is more appropriate for organisations with dedicated production facilities than for casual users.

Genesis includes several tools intended to improve the quality and organisation of motion-capture sessions. Its checkerboard calibration workflow helps establish the capture volume and camera positions using a structured calibration process. Accurate calibration is important because it helps the system interpret the position of performers in the recording space. The platform also supports timecode synchronisation, allowing recorded footage and motion data to remain aligned with other production equipment and workflows. This is particularly useful for studios working with multiple cameras or coordinating motion capture with other recording systems.

The platform supports capture sessions involving between one and eight people, depending on the selected system configuration. This allows studios to work with individual performers as well as group performances. The system can also be configured for different capture-space layouts and camera arrangements. Its permanent wired installation is intended for studios that regularly record motion, while the company also describes portable deployment options for projects that require a more flexible setup. These capabilities make Genesis suitable for different production environments, although the exact configuration should be established with the company’s team.

Move AI also provides Genesis Live and Genesis Post workflows. Genesis Live supports camera management, calibration and real-time previsualisation, helping production teams monitor capture sessions and assess footage while recording. Genesis Post is used for processing and reviewing recorded performances. The workflow is designed to connect capture preparation, live feedback and post-processing within a more organised studio pipeline. Features such as tracking settings, filtering controls and finger-tracking options provide additional control over how movement data is generated and refined.

Another important part of Move AI’s offering is its API. The Move One API allows developers and businesses to incorporate motion-capture processing into their own applications and production systems. This can support workflows where recorded video needs to be submitted for processing automatically or where motion data must be transferred between different software environments. API access is governed by usage limits and subscription arrangements, with the applicable fees and allowances provided through the relevant account or commercial agreement. The API is particularly relevant to developers and studios that want to build motion capture into an existing pipeline rather than process every recording manually.

Move AI places considerable emphasis on compatibility with established 3D production workflows. Motion-capture data can be used with animation and modelling applications to drive digital characters and other animated assets. Its professional workflows also support connections to existing studio equipment. Genesis can process compatible RGB or grayscale feeds from certain Vicon and OptiTrack camera systems, allowing studios to explore markerless functionality without necessarily replacing all their existing capture hardware. This hybrid approach can help organisations incorporate newer motion-capture technology into an established production environment.

The company’s integration with Peel Capture is another part of its studio workflow. Peel Capture can configure and trigger compatible cameras, prepare video files for processing and help organise session files. The integration is intended to reduce manual preparation and provide a more coordinated process for recording and managing capture sessions. It can be useful for teams that want to connect camera control, recording and motion processing within one production environment.

Move AI is relevant to several creative and technical industries. Game developers can use captured movement to animate characters and improve the realism of gameplay. Film and visual-effects teams can use motion data as part of digital character production. Animation studios can capture performances and transfer them into 3D character rigs. Virtual reality and immersive-content developers can also use movement data to support interactive experiences. In research and movement-analysis settings, motion capture can provide structured data for examining human movement, subject to the appropriate permissions and professional requirements.

The platform’s main strength is its focus on converting real performances into usable digital motion data rather than attempting to provide a complete character-design or animation-editing environment. Users generally need compatible 3D software and suitable character rigs to make full use of the captured data. The final result can also depend on the quality of the recording, the capture configuration and the processing settings. For this reason, Move AI is best understood as a specialised motion-capture solution that supports wider 3D production workflows.

Move AI was founded in 2019 and is operated by Move AI Limited, a company registered in the United Kingdom. Its development has focused on improving markerless motion capture for creators and professional production teams. The company has moved from simpler camera-based capture workflows towards more specialised studio systems such as Genesis, reflecting its focus on higher-quality production environments and professional motion-capture pipelines.

Pricing

Move AI uses a combination of free access, monthly subscriptions, API usage fees and customised enterprise arrangements. The following Move One prices have been publicly listed:

• Free: $0, with 30 one-time credits and support for videos up to 30 seconds.
• Starter: $18 per month, with 60 credits per month.
• Standard: $48 per month, with 180 credits per month.
• Plus: $225 per month, with 240 credits per month.
• Advanced: $490 per month, with 700 credits per month.

Paid Move One subscriptions are listed before applicable VAT. Genesis uses a separate enterprise purchasing process. Its hardware configuration depends on the capture volume, cameras, lenses and NVIDIA GPU requirements, and customers are directed to contact the company for a suitable system quote. API pricing is usage-based and depends on the selected processing model, resolution, frame rate and camera configuration.

Review

Move AI is a specialised motion-capture platform with a useful range of options for individual creators and professional studios. Its markerless approach reduces the need for traditional motion-capture suits and physical markers, while its different capture workflows allow users to choose between simpler smartphone recording and more advanced multi-camera systems. The Move One approach is convenient for smaller projects, while Genesis provides a more comprehensive solution for studios that need local processing, camera synchronisation and controlled capture environments.

The platform’s strongest advantages are its focus on motion-data quality, its professional studio features and its support for established production workflows. Genesis offers useful capabilities such as checkerboard calibration, timecode support, multi-person capture and integration with Peel Capture. Its ability to work with compatible existing motion-capture cameras may also help studios introduce markerless processing without replacing every part of their current setup. API access provides another option for developers who want to incorporate motion processing into their applications.

However, Move AI is not a complete 3D animation suite. Users may still need separate software for character modelling, rigging, animation editing and final production. Genesis also requires substantial compatible hardware, which can make it less accessible to individual creators and smaller teams. Move One is more approachable, but its credit allowances and recording-duration limits should be considered when planning larger projects. Pricing and availability should be confirmed directly before purchasing, particularly for enterprise systems and API access.

Move AI is worth considering for animation studios, game developers, visual-effects teams and creators who need to convert recorded performances into digital movement data. Its suitability depends on the required capture quality, available equipment and intended production workflow.