Wave.video

Wave.video is an all-in-one online video creation and video marketing platform developed by Animatron Inc. It combines video editing, live streaming, video recording, video hosting, thumbnail creation, stock media, and video marketing tools in one browser-based workspace. The platform is designed for marketers, content creators, businesses, agencies, educators, and social media professionals who need to produce, publish, host, and repurpose video content without installing traditional desktop editing software.

The video editor provides tools for trimming and combining clips, changing layouts and aspect ratios, adding text animations, transitions, stickers, GIFs, captions, subtitles, music, voiceovers, and other visual elements. Wave.video also supports automatic resizing into more than 30 social-media formats, making it possible to adapt a single piece of content for platforms such as Instagram, YouTube, TikTok, Facebook, and other channels.

Wave.video includes a large built-in stock library containing more than 200 million video and image assets, along with hundreds of thousands of royalty-free audio tracks. Users can also upload their own videos, images, graphics, GIFs, stickers, and audio files and combine them with stock material.

For marketing teams, the platform provides branding tools that allow users to save logos, fonts, colors, and other brand elements for repeated use. Business users can manage multiple brands, which can be useful for agencies producing content for different clients.

Wave.video also goes beyond editing. Its live-streaming studio supports multistreaming to several destinations, including Facebook, YouTube, Twitch, LinkedIn, Instagram, Amazon Live, and custom RTMP destinations. Depending on the plan, users can invite guests, share cameras and screens, create live-streaming scenes, run webinars, and broadcast prerecorded videos.

The platform includes video hosting as well. Users can upload videos, create video landing pages, customize video players, embed videos on websites, and use video analytics. Email-video embedding and white-label preview features are also available, with some advanced hosting and branding functionality restricted to paid plans.

Wave.video has incorporated AI-assisted functionality into its workflow, including AI-powered video generation from text or blog posts, automatic captions, subtitle translation, text-to-speech, background removal, and AI-powered short-video creation. Its article-to-video feature can process a blog URL and create a short video based on the article’s content.

The platform is particularly suited to video marketing workflows where users need to create promotional videos, advertisements, social-media posts, blog-to-video content, webinar promotions, tutorials, product demonstrations, branded videos, and other marketing assets quickly. Wave.video’s official documentation emphasizes that the platform is intended to be accessible even to people without extensive video-editing experience.

Pricing

Wave.video currently offers a Free plan and three paid plans: Streamer, Creator, and Business. The pricing page currently shows annual-billing prices of $0/month for Free, $16/month for Streamer, $24/month for Creator, and $48/month for Business, with the annual view displaying a 20% saving. An Enterprise option with custom pricing is also available for larger requirements.

The Free plan provides basic video editing, thumbnail creation, access to more than 2 million stock assets, and limited live-streaming and hosting functionality. The paid tiers progressively increase video-editing duration, streaming capacity, stock-media access, hosting limits, storage, and other capabilities.

The Creator plan supports video editing up to 30 minutes, while Business supports videos up to two hours and 60fps. Paid plans also allow MP4 downloads, whereas free users have more restrictive editing and watermark limitations.

Review

Wave.video is a broad video marketing platform rather than a tool focused solely on AI video generation. Its strongest characteristic is the combination of editing, recording, live streaming, hosting, stock media, thumbnails, branding, and publishing in one service. This can reduce the need to move between several separate applications during a video marketing workflow.

Its extensive stock library, social-media resizing, templates, captions, text-to-speech, and direct publishing options make it practical for recurring marketing content. The live-streaming and hosting functions also give it capabilities that many basic online video editors do not provide.

The main limitation is that the most advanced functionality is distributed across paid plans. Free users face restrictions on editing duration, watermarks, hosting, and streaming, while higher-end hosting and streaming capabilities require Business or custom arrangements. Some stock assets may also involve additional purchases.

Wave.video is therefore best suited to users looking for a centralized video marketing workspace that covers both creation and distribution, rather than users seeking a highly specialized professional video-production application.