Synthesia

Synthesia is an AI video creation and communications platform designed primarily fBasic is free at $0/month. Starter is $29/month, Creator is $89/month, and Enterprise uses custom pricing. Starter and Creator are billed monthly at the displayed rates; Synthesia also offers annual billing options. The platform uses credits as a shared currency for AI usage-based features.or businesses and professional teams. It enables users to create presenter-led videos without cameras, studios, actors, or traditional video-production equipment. Users can start with a script, prompt, document, PowerPoint presentation, or URL and turn that content into a structured video featuring AI avatars, voiceovers, visuals, captions, and other media. Synthesia positions the platform for organizations that need to create, update, translate, and distribute professional videos at scale.

The company was founded in 2017 by a team of AI researchers and entrepreneurs associated with Stanford, Cambridge, University College London, and the Technical University of Munich. Synthesia’s stated mission is to help people work better by using AI to improve how organizations communicate, train, onboard, and develop employees.

One of Synthesia’s central features is its library of AI avatars. Users can select from a large collection of stock avatars or create personal and custom avatars that represent themselves or their organization. The platform also supports expressive avatars, multiple avatars within a scene, customizable clothing and environments, and voice cloning for supported personal-avatar workflows.

Synthesia’s AI Video Assistant allows users to generate video drafts from prompts and existing content. A user can provide a PDF, PowerPoint presentation, Word document, URL, notes, or an existing script, and the assistant can turn that material into a multi-scene video. Users can then modify the script, template, avatar, visuals, layout, and branding before generating the final video.

The platform also provides an AI video editor for creating and updating content without conventional video-editing software. Users can add images, videos, GIFs, icons, animations, logos, AI-generated visuals, and other media to scenes. Synthesia also provides AI-generated B-roll and access to third-party generative models for certain video and image-generation workflows.

Another major capability is video localization. Synthesia supports video translation into 160+ languages and voices, allowing organizations to create multilingual versions of training, marketing, sales, customer-support, onboarding, and internal-communication videos. Its documentation also provides a detailed list of supported languages and regional dialects, including English (Nigerian), making the platform particularly relevant for organizations producing content for international audiences.

Synthesia includes AI dubbing, which allows existing videos to be localized into additional languages without recreating the original production. The pricing documentation currently provides different AI-dubbing allowances depending on the subscription plan, with Enterprise offering unlimited dubbing minutes subject to the plan’s terms.

The platform also supports interactive video. Creators can add quizzes, calls to action, branching scenarios, and other interactive elements to videos. This is particularly useful for employee training, customer education, sales enablement, compliance training, and learning experiences where viewers need to respond rather than simply watch.

Synthesia has also introduced Roleplay Sessions, which allow learners to practice conversations with interactive AI avatars and receive coaching and scored feedback. The feature is aimed at areas such as sales training, customer support, and manager development.

For organizations, Synthesia provides brand-management and collaboration features. Brand Kits allow companies to establish logos, colors, fonts, and other visual standards that can be applied to videos. Enterprise plans also include live team collaboration, shared workspaces, SSO, SCORM export, implementation services, and dedicated customer-success support.

Synthesia also has a significant integration ecosystem. Its official documentation lists integrations with learning-management systems, HR platforms, content-management systems, collaboration tools, e-commerce platforms, marketing systems, and automation platforms. Examples include Docebo, Articulate 360, BambooHR, HubSpot, Intercom, Moodle, Microsoft Teams, Notion, PowerPoint, SAP Litmos, Slack, Shopify, TalentLMS, Thinkific, Vimeo, WordPress, Workato, Workday, YouTube, Zapier, and many others.

Developers can also use Synthesia’s APIs to automate video creation. The current API documentation identifies four API products: the Interactive Avatars API, Video API, Upload API, and Billing API. The Video API can be used to create scripted videos, templates, dubbing, and translations programmatically, while the Interactive Avatars API supports real-time avatar experiences.

Security and governance are important parts of Synthesia’s enterprise offering. The company states that it is SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27701, and ISO/IEC 42001 compliant, and GDPR compliant. Synthesia also describes consent-based avatar creation, content moderation, SSO/SAML, and other controls for enterprise customers.

Synthesia is primarily aimed at business video communication rather than casual consumer video creation. Its documented applications include learning and development, sales enablement, information technology, customer service, marketing, onboarding, internal communications, and training. Customer examples span industries such as software, financial services, healthcare, retail, manufacturing, logistics, education, construction, and law practice.

Pricing

Synthesia currently offers four main plans: Basic, Starter, Creator, and Enterprise.

The Basic plan is free at $0/month and does not require a credit card. It includes 1,200 credits per month, equivalent to up to 10 minutes of video, 10 minutes of AI dubbing, or 25 AI-generated video assets. The Basic plan is designed for exploring the editor and testing avatars and voices.

The Starter plan costs $29/month, billed monthly. It includes 1,200 credits per month and adds features such as video downloads, AI Video Assistant, AI dubbing, Synthesia logo removal, 125+ AI avatars, custom on-brand avatars, and support.

The Creator plan costs $89/month, billed monthly. It includes 3,600 credits per month, equivalent to up to 30 minutes of video, 140 minutes of AI dubbing, or 75 AI-generated video assets. It also adds five personal avatars, branded video pages, API access, multiple avatars per scene, interactive videos, 180+ AI avatars, and priority support.

The Enterprise plan uses custom pricing. It includes unlimited video minutes, 240+ stock AI avatars, unlimited personal avatars, 1-click translations into 80+ languages, SAML/SSO, live team collaboration, Brand Kits, SCORM export, implementation services, dedicated customer success, and custom credits.

Review

Synthesia is particularly focused on making professional video production faster and easier for organizations. Its combination of AI avatars, automated video creation, multilingual localization, templates, brand controls, interactive features, and integrations allows teams to manage much of the video-production process from one platform.

The ability to transform documents, presentations, URLs, and scripts into video is one of its most useful features. Instead of recording a presenter each time information changes, teams can update the source material and regenerate the video. This is particularly relevant to training, onboarding, product education, internal communications, and sales enablement.

Multilingual production is another major strength. Synthesia advertises 160+ languages and voices, while its documentation provides a detailed list of supported language and dialect variants. Regional English support includes Nigerian English, alongside numerous other regional varieties.

The integration ecosystem is also extensive. Organizations can embed or distribute Synthesia videos through LMS, CMS, HR, collaboration, marketing, e-commerce, and content platforms. The official integrations directory currently lists dozens of supported services, while Zapier and the APIs provide additional automation possibilities.

Synthesia’s enterprise capabilities are another significant part of the platform. SSO, SCORM export, brand management, collaboration, custom avatars, implementation services, and dedicated customer success make the platform suitable for larger organizational deployments.

There are also limitations. Video creation is credit-based on the current plans, meaning users need to monitor their monthly allowance for AI-generated video and other usage-based features. The free Basic plan is useful for experimentation but has relatively limited production capacity. Creator and Enterprise provide substantially more capacity and functionality, but at higher costs.

The platform is also primarily designed for professional and organizational video communication. Users seeking highly traditional film-production workflows, extensive manual editing, or a conventional non-AI video editor may require additional tools.

Synthesia’s current G2 rating is 4.7/5 from more than 2,000 reviews, according to Synthesia’s own website. This is a platform-displayed review metric rather than an independent assessment, so it should be considered alongside the specific needs and workflow of each organization.