11x

11x is an AI-powered go-to-market platform designed to help businesses automate and coordinate sales and revenue-generation activities. It provides AI digital workers that handle tasks across outbound prospecting, inbound lead qualification, customer conversations, and sales engagement. Rather than functioning only as a tool for writing messages or organising contact lists, 11x is designed to manage connected stages of the sales process, from identifying potential buyers to engaging them and passing qualified opportunities to human sales representatives.

The platform is built around specialised AI workers, including Alice and Julian. Alice focuses on outbound sales development, while Julian handles inbound lead engagement. Together, they help sales, marketing, and revenue operations teams respond to prospects, research accounts, personalise communication, and maintain consistent follow-up across multiple channels. The platform also provides a shared context layer that brings together customer information, CRM records, website activity, company knowledge, and engagement signals.

Alice is 11x’s outbound AI sales development representative. She helps businesses identify potential customers, research their organisations, find relevant contacts, and create personalised outreach. Her prospecting process uses information such as company details, job changes, funding announcements, hiring activity, technology adoption, website engagement, and other buying signals. This context helps determine which accounts may be worth contacting and why a particular prospect may be relevant at a given time.

After identifying suitable prospects, Alice can develop personalised messages based on the prospect’s role, company, business priorities, and the organisation’s product positioning. She manages outbound engagement through supported channels such as email, phone, LinkedIn, SMS, and WhatsApp. The system can also classify responses, manage follow-up sequences, and arrange meetings for sales representatives. This makes Alice useful for teams that want to increase prospecting coverage without requiring employees to handle every research and outreach task manually.

11x also provides managed email infrastructure for Alice on applicable plans. This includes mailbox setup, domain configuration, email warm-up, inbox rotation, and monitoring. These services are intended to support outbound email operations and reduce the technical work involved in maintaining multiple sending accounts. The platform also supports two-way CRM synchronisation, helping sales teams keep prospect and engagement information connected to their existing customer records.

Julian is the platform’s inbound AI sales agent. It is designed to respond to new enquiries, qualify leads, and route suitable opportunities to the right sales representative. Julian can engage prospects through voice calls, website chat, SMS, and WhatsApp. The platform is designed to respond quickly, including outside normal business hours, so businesses can engage potential customers without depending entirely on the availability of a human sales representative.

During conversations, Julian can use company knowledge, customer information, and qualification criteria to understand a prospect’s needs. It can ask relevant questions, assess whether the lead matches the organisation’s ideal customer profile, and determine the appropriate next step. Qualified prospects can be routed to sales representatives with supporting context, including conversation transcripts, qualification information, and recommended follow-up actions. Julian can also follow up with inactive leads and prospects who did not attend scheduled meetings.

The voice capabilities allow Julian to conduct two-way conversations rather than relying only on fixed telephone menus. Businesses can configure conversation scenarios and qualification processes around their sales requirements. Depending on the selected plan, the platform also supports features such as voice customisation, accent options, simulated testing, evaluation tools, advanced routing, and deeper integrations.

Beyond Alice and Julian, 11x provides a shared platform that connects customer context and activity across channels. Its context layer can bring together CRM data, knowledge bases, website activity, and previous conversations. It can also use external signals about target accounts, including company growth, hiring, funding, job changes, and technology use. This information helps the agents understand the background of an account before engaging with its contacts.

The platform’s intelligence capabilities coordinate research, qualification, messaging, and lead routing. This is intended to reduce disconnected workflows in which separate tools manage prospect discovery, outreach, inbound enquiries, and reporting. With a shared context, the specialised agents can use information from earlier interactions to make later conversations more relevant and consistent.

11x supports an omnichannel approach to sales engagement. Prospects may be contacted or followed up with through email, phone, chat, social channels, SMS, and WhatsApp, depending on the agent and configuration. This allows businesses to communicate through channels that suit their prospects rather than relying on a single outreach method. The platform also includes a human dialer, giving sales representatives access to prospect research and relevant context when making calls themselves.

The platform is aimed at sales teams, marketing departments, growth teams, and revenue operations professionals. Sales teams can use it to increase prospect coverage, automate repetitive research, and focus employee time on qualified conversations. Marketing teams can use inbound qualification and follow-up capabilities to turn more enquiries into sales opportunities. Growth teams can use the agents to test outreach approaches and execute campaigns, while revenue operations teams can use the connected platform to coordinate prospecting, engagement, qualification, and reporting.

11x integrates with business systems such as Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, Google Calendar, LinkedIn, G2, and Slack. These connections help the platform work with existing customer records, communication tools, and sales workflows. Its documentation also describes webhooks and API capabilities for supported integrations and custom workflows. Availability of particular integrations and advanced capabilities depends on the selected agent and subscription tier.

The platform is designed primarily for organisations with structured sales processes and a need to manage a significant volume of inbound or outbound activity. Its published plans are based on prospect volumes for Alice and call or chat volumes for Julian, rather than a single universal subscription covering every capability. Businesses can purchase the agents separately or combine them, depending on their requirements.

Overall, 11x is positioned as an AI sales and go-to-market platform for companies seeking to automate prospect research, personalised outreach, inbound lead qualification, and multichannel engagement. Its main value is the coordination of these activities through specialised AI agents that share business context and work alongside human sales teams.

Pricing

11x uses annual subscription pricing, with separate pricing structures for Alice and Julian. Alice is priced according to the number of new prospects handled each month, while Julian’s pricing depends on whether the business uses voice or chat and on its monthly conversation volume. Growth prices are published, while Pro and Enterprise plans require a custom quote.

Alice – Outbound AI Sales Agent

• Growth: Starts at $3,750 per month, billed annually. Includes up to 5 end users and 2,000 new prospects per month. It includes managed Gmail mailboxes, domain setup, email warm-up, inbox rotation, monitoring, two-way CRM synchronisation, onboarding, and support.

• Pro: Custom annual pricing. Includes up to 10 end users and 5,000 new prospects per month. It adds multilingual outreach in more than 105 languages, along with tailored onboarding and support.

• Enterprise: Custom annual or multi-year pricing. Designed for larger outbound operations, with unlimited end users and 10,000 or more new prospects per month. It includes advanced capabilities such as custom integrations, API access, SSO, and custom data processing and service-level agreements.

Julian – Inbound AI Sales Agent

• Growth Voice: Starts at $5,333 per month, billed annually. Includes up to 2,000 calls per month, SMS and WhatsApp, CRM integration, and API access.

• Growth Chat: Starts at $2,417 per month, billed annually. Includes up to 3,000 chats per month, two languages, a knowledge base, and CRM integration.

• Pro Voice: Custom annual pricing. Includes up to 4,000 calls per month, two use cases, voice and accent cloning, simulated testing, evaluations, phone-number monitoring, and tailored onboarding.

• Pro Chat: Custom annual pricing. Includes up to 7,000 chats per month, real-time information lookup through APIs, custom assets, email follow-up, and tailored onboarding.

• Enterprise Voice: Custom annual or multi-year pricing. Supports 50,000 or more calls per month, custom use cases, advanced routing, Alice integration, custom integrations, deeper enrichment, and SSO.

• Enterprise Chat: Custom annual or multi-year pricing. Supports 100,000 or more chats per month, advanced routing, deeper enrichment, and custom MCP integration.

The platform states that onboarding and implementation are included, with no separate setup or per-integration fee. Alice plans include managed email infrastructure, while Julian plans include phone-number provisioning, warm-up, and live transfers. Customers still need their own CRM licence, and businesses using SIP telephony may need to provide a telephony provider.

Annual billing is the default. Pro and Enterprise customers may also be able to agree to two- or three-year commitments with discount tiers. The company states that renewal price increases are capped under its contract terms. Alice’s pricing is based on new prospects rather than the number of emails or outreach touchpoints sent.

Review

11x offers a specialised approach to sales automation by combining outbound prospecting and inbound lead qualification within one platform. Its use of dedicated agents for different parts of the sales process is a major strength. Alice focuses on finding and engaging potential buyers, while Julian handles incoming enquiries and qualifies prospects through voice, chat, and messaging. This division makes the platform easier to understand than a general-purpose automation tool that requires users to build every sales workflow themselves.

One of its strongest features is the depth of prospect research and personalisation. Alice can use company information, professional details, buying signals, and engagement context to create outreach that is more relevant than generic bulk messages. This can help businesses improve the quality of their prospecting and reduce the amount of manual research required from sales development representatives. The ability to manage follow-up sequences and classify replies also makes it useful for teams that handle large prospect lists.

Julian adds value by addressing a different sales challenge: responding to inbound enquiries quickly. Businesses can lose potential opportunities when calls go unanswered or website enquiries remain unattended. Julian’s voice and chat capabilities are designed to respond promptly, ask qualification questions, and route suitable prospects to the appropriate representative. Its ability to handle conversations across phone, chat, SMS, and WhatsApp gives organisations more flexibility in how they engage incoming leads.

The shared context layer is another important advantage. By connecting CRM information, website activity, company knowledge, and previous conversations, 11x aims to give its agents a more complete understanding of each prospect. This can help reduce repetitive questions and disconnected communication between sales channels. It also gives human representatives useful context when an opportunity is handed over.

The platform’s multichannel capabilities are useful for businesses whose customers use different communication methods. Email and LinkedIn are important for outbound prospecting, while voice, chat, SMS, and WhatsApp can support inbound engagement and follow-up. The inclusion of a human dialer also provides a way for employees to use AI-generated research and context during their own calls.

However, 11x is not an inexpensive solution for small businesses or individuals. Its published Growth plans start at several thousand US dollars per month, and the prices for Pro and Enterprise plans are custom quoted. Because Alice and Julian are priced separately, organisations that want both outbound and inbound automation may need to budget for more than one plan. The platform is therefore more suitable for companies with established sales operations and sufficient lead volume to justify the investment.

Another consideration is that the published plans have defined usage limits. Alice’s Growth plan includes 2,000 new prospects per month, while Julian’s Growth voice and chat options have separate monthly call and chat allowances. Businesses with higher activity may need to move to a custom tier. Prospective customers should evaluate their expected prospect, call, and chat volumes before selecting a plan.

The platform also requires careful configuration. AI agents need accurate company information, clear qualification criteria, appropriate messaging, and suitable routing rules. Poorly maintained CRM records or incomplete knowledge bases can affect the relevance of conversations and the quality of lead qualification. Businesses should establish review processes to monitor agent performance, check conversation quality, and ensure that prospects are routed correctly.

Human oversight remains important, particularly for sensitive customer conversations, unusual enquiries, and complex sales negotiations. Although 11x is designed to automate significant parts of the sales process, it should be treated as a system that supports revenue teams rather than a complete replacement for human judgement and relationship-building. Teams should define when an agent can continue independently and when a conversation should be transferred to a person.

Another limitation is that advanced features differ across tiers. Multilingual outbound outreach, custom integrations, SSO, deeper enrichment, and other enterprise capabilities are not included in every entry-level plan. Businesses should confirm the precise features, usage limits, supported channels, and contract terms in their proposal before committing.

Overall, 11x is a capable AI-powered sales platform for organisations that want to scale outbound prospecting and improve inbound lead response. Alice and Julian provide distinct functions, while the shared context layer helps connect their work across customer interactions. Its strongest fit is with established sales, marketing, and revenue operations teams that manage substantial lead volumes and can justify the cost of specialised AI sales agents. Its high starting prices and annual commitments make it less suitable for freelancers, very small businesses, and teams seeking a low-cost prospecting tool.