Divi AI

Divi AI is an artificial intelligence suite built into the Divi WordPress website-building ecosystem from Elegant Themes. It is designed to help website owners, designers, developers, freelancers, agencies, and businesses create and manage WordPress websites more efficiently by combining AI-powered website generation, content creation, image generation, and coding assistance directly inside the Divi Visual Builder.

Rather than functioning as a standalone chatbot or general-purpose AI application, Divi AI is deeply connected to Divi and understands the structure of Divi websites. Elegant Themes says Divi AI can use information about a website, including its name, description, current page, and surrounding content, to produce more contextually relevant results.

One of its main capabilities is AI website generation. Divi AI can generate complete websites through Divi Quick Sites, including layouts, pages, text, images, and global design styles. Users can describe the type of website they want, provide information about their business, and allow the AI to construct an initial website. Generated websites remain editable through Divi’s visual builder.

Divi AI can also create individual pages and sections. Users can describe the content or layout they need and have Divi generate a complete section or page rather than manually constructing every module. This can significantly reduce repetitive design work, particularly when creating multiple websites for clients.

AI website design

Divi AI can generate layouts using natural-language instructions and can incorporate a website’s preferred colors and fonts. Users can provide their own brand styles, allowing generated layouts to remain more consistent with an existing visual identity.

The AI-generated layouts are fully customizable through Divi’s Visual Builder. Users can therefore modify modules, spacing, typography, colors, images, and other design settings after generation.

Divi AI can also automatically generate modules and content based on the surrounding website context. This makes the AI particularly useful during the design process because users can generate new content without leaving the page editor.

Divi AI Agent

Divi’s newer AI Agent extends the platform beyond content and design generation. The agent allows users to interact with the Divi builder using natural-language commands.

According to Elegant Themes, the AI Agent can add, edit, clone, move, and delete elements, update design settings, work with presets, modify canvases, and manage parts of the builder interface. Users can describe what they want changed rather than manually navigating through multiple menus.

The AI Agent can also save rules, run reusable commands, and use additional context from a website. Elegant Themes describes it as a built-in assistant that can also answer Divi-related questions using its internal Divi knowledge.

AI Agent usage is billed separately from the unlimited text, image, and code generation included with the standard Divi AI subscription. The Divi AI subscription includes a monthly AI Wallet balance for Agent usage, after which users can add additional funds if required.

AI content generation

Divi AI includes an integrated AI writing assistant for creating website copy. It can generate titles, headings, paragraphs, calls to action, blog posts, and other types of website content.

The AI can also improve existing text. Users can ask Divi AI to rewrite content, change its tone, adjust its length, improve clarity, correct spelling and grammar, or make the writing more creative.

Because Divi AI can consider the surrounding website content, it can generate contextual copy instead of requiring users to start every request with a detailed explanation of their website.

Divi AI also supports translation and multilingual writing. Elegant Themes states that the text-generation system can write in any language. This makes Divi AI useful for websites targeting audiences in different countries.

AI image generation

Divi AI includes image-generation capabilities directly within the Visual Builder. Users can describe an image and generate visuals without leaving WordPress.

The image system supports multiple visual styles, including photographs, digital paintings, 3D renders, sketches, and other artistic styles. Users can also provide an existing image as a reference and use AI to create a new image based on its composition or visual style.

Divi AI provides several image-editing capabilities as well. Users can modify elements, change image styles, extend images beyond their original boundaries, upscale lower-resolution images, and enhance image appearance.

AI-generated images are integrated into the WordPress media workflow, allowing generated visuals to be used directly on websites. Elegant Themes also states that users receive a royalty-free license for generated images and may use them commercially.

AI code generation

Divi AI includes a coding assistant designed specifically for Divi websites. It can generate custom HTML, CSS, and JavaScript and can create custom website elements through the Divi Code Module.

Users can also generate custom CSS for Divi modules. This is particularly useful when the standard Divi controls do not provide a specific visual effect or customization.

A significant differentiator is that Divi AI has been fine-tuned on the Divi module codebase. Elegant Themes says this allows it to better understand Divi module classes, HTML output, and Divi-specific terminology.

Divi AI can also improve existing custom code through AI-powered actions, including formatting, optimization, and compatibility improvements.

Context-aware generation

Divi AI is designed to work with the context of the website rather than treating every request as an isolated prompt. It can consider website details, page content, modules, and other information when generating text or images.

This context-aware approach can make AI-generated content more relevant to the project and reduce the amount of information users need to repeat in every prompt.

Unlimited AI generation

One of Divi AI’s major pricing advantages is its unlimited-generation model. The current Divi AI subscription provides unlimited AI-generated layouts, text, images, and code, subject to Elegant Themes’ fair-use policy.

Unlike the AI Agent, which uses an AI Wallet because its underlying model requests are charged according to usage, the standard generation tools are covered by the Divi AI membership.

The subscription can also be used across unlimited websites, making the service particularly attractive to agencies and freelancers who create multiple WordPress websites.

Pricing

Divi AI uses a subscription-based pricing model with unlimited standard AI generation.

For existing Divi customers, the current Divi AI subscription is advertised at $16.08 per month when billed annually, or $193 billed yearly. Elegant Themes also offers a monthly Divi AI option, with the annual plan advertised as saving 33% and the monthly option advertised as saving 11%.

The subscription includes unlimited layout, text, image, and code generation and access to the Divi AI Agent. However, AI Agent usage operates through a separate AI Wallet system.

Every Divi AI subscription currently includes a $5 monthly AI Wallet balance for Agent usage. Once that balance is used, users can add additional funds. Agent costs vary according to the underlying AI model and the complexity of the request.

For new Divi customers, Elegant Themes offers Divi Pro, which bundles Divi with Divi AI, Divi Dash, Divi Cloud, Divi VIP, and Divi Teams. The current Divi Pro yearly offer is listed at $277 billed yearly, while Divi Lifetime + Pro is advertised at a one-time $297 for lifetime Divi access plus the recurring Pro services.

Elegant Themes also provides a 30-day money-back guarantee.

Review

Divi AI is a strong choice for WordPress professionals who already use Divi or want an AI-assisted website builder closely integrated with WordPress.

Its biggest strength is the combination of AI website creation, content generation, image generation, and coding assistance inside the same visual environment. Users can generate a website, create copy and images, modify layouts, and produce custom code without repeatedly switching to external AI applications.

The AI website builder is especially useful for freelancers and agencies. Divi Quick Sites can generate complete websites while maintaining consistent global styles, and the resulting layouts can be edited through the normal Divi Visual Builder.

The Divi AI Agent makes the platform more capable than a conventional AI writing and image-generation tool. Natural-language commands can be used to modify website elements and design settings, which can reduce the amount of manual navigation required during website development.

Another major advantage is the unlimited standard AI generation model. Users can generate unlimited layouts, text, images, and code rather than being restricted to a fixed number of generations each month. This is particularly valuable for agencies producing websites at scale.

The main limitation is ecosystem dependence. Divi AI is designed around Divi and WordPress, so its greatest value comes to users already working within that environment. It is not intended to be a general-purpose AI assistant.

The AI Agent also uses a separate usage-based wallet rather than being completely unlimited. While the normal text, image, layout, and code generation is covered by the subscription, extensive Agent use can create additional costs after the included monthly balance is exhausted.

AI-generated content and code still require human review. Generated copy may need brand and factual editing, while generated HTML, CSS, and JavaScript should be tested before being deployed on a production website.

Divi AI is therefore best suited to WordPress designers, developers, freelancers, agencies, marketers, small businesses, and Divi users who want to accelerate website creation while retaining direct control over the final design.