Revealbot AI

Revealbot, now known as Birch, is an advertising automation and performance marketing platform designed to help businesses, agencies, and marketing teams manage paid advertising campaigns more efficiently. Available through bir.ch, the platform combines rule-based campaign automation, advertising analytics, creative testing, ad launching, and AI-assisted workflows. Its main purpose is to reduce repetitive campaign management tasks, help teams respond to performance changes, and make it easier to manage advertising activity across multiple accounts.

The platform originally became known as Revealbot for its automation rules and campaign optimization tools. Its current branding is Birch, and the company continues to focus on helping advertisers manage and improve paid social campaigns. This listing uses Revealbot AI to reflect the name supplied for the directory entry, while identifying Birch as the current product name.

One of Birch’s central capabilities is automated advertising rules. Users can create conditions based on advertising metrics and define actions that should occur when those conditions are met. For example, a marketing team can create a rule to pause an underperforming ad, increase a budget when a campaign meets a target return on ad spend, or send an alert when costs rise beyond a chosen threshold. This reduces the need to monitor every campaign manually and allows teams to apply consistent optimization logic across connected advertising accounts.

The rules engine supports nested conditions, custom metrics, configurable timeframes, and more than 20 actions. Users can compare performance across different periods or evaluate current results against selected benchmarks. The platform states that automated rules can be checked as frequently as every 15 minutes. This scheduled monitoring can help advertisers react to changes in performance more consistently, although rules still depend on the conditions users define. Automation cannot anticipate every possible problem, so teams should test their rules and review their execution logs before applying them to large budgets.

Birch also offers tools for campaign analysis and performance reporting. Its reporting and exploration workflows help users examine advertising metrics, identify patterns, and compare performance across campaigns or creative groups. Custom metrics can combine data from supported advertising platforms, spreadsheets, analytics services, and attribution providers. This flexibility is useful for teams whose reporting requirements go beyond the standard metrics supplied by an advertising platform. It can also help marketers investigate changes in campaign performance without manually combining every data source in a spreadsheet.

Another capability is creative testing and ad launching. Birch’s Launcher is designed to help advertisers build and launch creative tests for Meta advertising campaigns. Users can work with multiple creative assets and organize them into campaign structures according to their testing requirements. This can make it easier to evaluate different images, videos, and advertising variations without creating every ad individually. The tool is particularly relevant to performance marketers who run frequent creative experiments and need a repeatable way to organize launches.

The platform also provides Stage, which supports creating ads on Meta, TikTok, and Snapchat using creative assets organized in Google Drive folders. This workflow can help teams prepare batches of advertising material and reuse an established campaign structure when introducing new creatives. It is particularly useful for agencies and advertisers that launch many variations across campaigns. The precise features available depend on the connected advertising platforms and the configuration of the account.

Birch includes creative and audience exploration capabilities. Its tools help marketers inspect performance trends, compare creative results, and identify audiences or advertising assets worth further investigation. The platform also advertises audience-building functions, including custom and lookalike audience workflows for supported platforms. These features can help teams organize their targeting and creative testing process, but they do not guarantee better advertising performance. Results still depend on the quality of the creative, audience selection, offer, landing page, and campaign strategy.

AI-assisted functionality is another part of Birch’s current offering. Birch AI allows users to describe a desired advertising automation rule in natural language. The system interprets the request, uses relevant business context and metrics, and prepares a proposed rule that the user can review before activation. This can reduce the effort involved in configuring complex conditions manually. The review step is important because an incorrectly configured rule could pause active ads, change budgets, or otherwise affect campaign delivery.

The platform also provides a Model Context Protocol (MCP) connection. This allows compatible AI assistants and custom tools to interact with supported Birch account functionality through the MCP standard. Users can ask questions or initiate supported workflows from compatible environments rather than always opening the Birch dashboard. The actions available depend on the integration and authorization granted to the connected assistant. Users should review permissions and verify any consequential advertising changes before allowing them to take effect.

Birch integrates with several advertising, analytics, and attribution services. Its supported ecosystem includes Meta advertising, Google Ads, Snapchat Ads, TikTok Ads, Google Analytics, Google Drive, Google Sheets, Slack, Adjust, AppsFlyer, Hyros, and Wicked Reports. These connections allow the platform to combine advertising data with website analytics, spreadsheet information, and attribution signals. Integration availability varies by feature, so not every connected service necessarily supports every automation or reporting function.

Pricing is based primarily on the combined monthly advertising spend across connected accounts. The platform offers Essential and Pro subscriptions, with Enterprise options for larger teams. A 14-day free trial is advertised, and users can cancel their subscription. Birch also offers a separate Signals Gateway product with event-based pricing for server-side tracking. That gateway has its own allowance and pricing structure and should not be confused with the core advertising automation subscription.

Birch is most suitable for performance marketers, advertising agencies, e-commerce businesses, and marketing teams that manage campaigns regularly and need repeatable automation. It can be particularly valuable when teams run multiple campaigns, test numerous creatives, monitor strict performance targets, or coordinate advertising activity across connected accounts. Businesses with very small budgets or only occasional campaigns may find native advertising-platform rules sufficient for their needs.

Overall, Revealbot, now Birch, combines rule-based advertising automation with campaign analysis, creative launching, and AI-assisted workflows. Its strongest value is helping experienced marketers manage repetitive operations while retaining control over the conditions that drive campaign changes. Users should configure rules carefully, verify connected data, and monitor results rather than assuming that automation alone will improve return on advertising spend.

Pricing

Birch uses subscription pricing based primarily on the combined monthly advertising spend across connected accounts. The official pricing page lists the following plans:

• Essential: Listed at $49 per month for the entry-level spend tier, with core tools for daily campaign management. The exact price depends on the connected accounts’ advertising spend and billing option.
• Pro: Listed at $99 per month for the entry-level spend tier. Includes the broader automation and optimization feature set, including automated rules and strategies, Explorer, Launcher, custom metrics, and selected integrations.
• Enterprise: Custom pricing for larger marketing teams that require tailored limits, onboarding assistance, technical setup support, and premium support.
• Free trial: A 14-day trial is advertised, with access to the platform’s features. Confirm current trial and payment requirements before signup.
• Annual billing: The pricing page advertises a 20% saving with annual billing, with the exact amount depending on the plan and spend tier.
• Signals Gateway: A separate event-based product offers a free allowance of up to 10,000 events per month. Paid gateway tiers are listed at $10 for 500,000 events, $49 for 5 million, $149 for 20 million, $249 for 50 million, and $499 for 150 million events per month.

Prices may increase with the total monthly advertising spend across connected accounts. Additional fees can apply when the spend limit for a selected tier is exceeded. Confirm the current price displayed for the account’s spend level before subscribing.

Review

Birch is a strong option for marketing teams that need to automate repetitive paid advertising tasks and manage campaigns across multiple accounts. Its rules engine supports detailed conditions, custom metrics, and scheduled actions, while its reporting and exploration tools help marketers investigate campaign performance. The Launcher and Stage workflows can also reduce repetitive work when preparing and launching creative variations.

The addition of natural-language rule creation and MCP connectivity broadens the platform beyond a conventional automation dashboard. These features can make complex workflows easier to configure and allow compatible AI assistants to access supported account functions. However, automated rules still require careful design and testing, because an incorrect condition can affect live advertising campaigns.

The main limitation is cost. Since pricing depends on connected advertising spend, the subscription can become more expensive as campaign budgets grow. The platform also requires users to understand advertising metrics and campaign structure to make good use of its more advanced capabilities. Smaller advertisers may find that the native automation features included in their advertising platforms are adequate.

Verdict: Revealbot, now Birch, is worth considering for experienced advertisers and agencies that need detailed campaign rules, creative-launch workflows, and cross-platform reporting. Its value is greatest when it saves meaningful time or helps prevent costly campaign-management errors.